Trends in Corporate and Employee Giving
Trends in Corporate and Employee Giving

Trends in Corporate and Employee Giving

The holiday season is full of good feelings, cheers, and generosity. There’s no reason that warmth can’t carry over to the corporate world and, in recent years, smart companies have made community outreach a big part of their wintertime (and all-the-time) traditions.

A business that gives back to its community doesn’t just help its reputation, it gives its employees more reasons to feel good about the work they do and whom they work for.

More and more companies are getting on board with charity drives, volunteering, and other philanthropic efforts. There are plenty of different ways for businesses to give back that go beyond just gathering cash donations. Many workplaces are getting more creative and involved than ever while finding new benefits.

Volunteerism makes employees happier

Good corporate outreach both improves the community around you and the people in your company. Service and nonprofit organizations appreciate cash donations certainly, but giving time can be more helpful and more fulfilling (while also serving as some great PR for your business).

It’s easy to give money without understanding what the donation is actually going to be used for. Organizing gift drives, serving meals to the needy during holidays, decorating and visiting health care facilities—these are all great holiday efforts to help the less fortunate, build camaraderie among your employees, and make everyone involved feel better about themselves and the community.

Seeing the good that a little work can do is inspiring and motivating! Such good feelings are wonderfully contagious in a workplace.

Authentic outreach is also an investment

Doing volunteer work for the community is a chance to develop meaningful partnerships with charitable organizations. It goes a long way for your company’s image—having recurring volunteer or fundraising events shows how much your neighborhood, town, or city (and the people in it) means to your business.

In another way, building a network of partners can help with future growth. Many service organizations have wide reach that can stretch regionally or globally. Starting meaningful relationships with them by giving back can provide new opportunities in the future when you’re looking to expand.

Younger employees have ideas about doing more

Being an active part of the community is a big principle among millennials especially. They’re more aware of the world around them and society’s issues. Thus, being a part of a company that shares that principle is very important to them.
Not only is active giving and charity work a selling point to younger potential hires, it also serves to give younger employees a greater sense of belonging in your company. Organizing volunteer efforts gives them a chance to show their leadership and creativity while your business develops them into future leaders.

On top of that, your younger workers are sure to have some new ideas for community engagement. Their passion and awareness can end up providing interesting and valuable new opportunities for giving.

Size doesn’t matter—effort does

Service organizations need help of all sorts and aren’t just looking for it from large corporations. All they want is the help of a business who cares about helping.
Whether you’re a large or small company, the little things are important in community outreach. Having employees of all status levels involved—from entry-level all the way up to management—makes your charitable efforts more genuine. It also builds a more tight-knit corporate culture when everyone pitches in.

This time of year is about spreading joy. We do what we can to bring cheer to our friends and family on our own—now, business owners know they have an ability to give holiday spirit through their resources and time.

There are many little benefits that help a company’s stability and growth, but above all else is the incomparably good feeling of giving back. That is, after all, what this season is all about.

Get more tips on creating an organization that thrives and gives back by watching our 30-minute on-demand webinar, "Pursuit of a Healthy Workplace."


Sources: Forbes, CECP (Committee Encouraging Corporate Philanthropy), Akron Community Foundation, Harvard Business Review

More to Discover

Webinar: October Web Summit - Synergy in the Workplace

Webinar: October Web Summit - Synergy in the Workplace

Everyone has a right to dignity and respect—but we sometimes lose focus of this, even in the workplace. When employees share a common understanding of the right ways to interact with and treat one another, employee synergy and business performance increase substantially.During this webinar we’ll explore the basic pillars of workplace behavior, how to encourage them, build a culture of civility champions and spend time reaping the benefits instead of fighting a retention problem.Speaker: Jamie BiermanJamie brings 13 years of strategic HR experience in retail, manufacturing and commercial organizations. She has focused on managing leadership development, coaching & training programs, performance management and strategic planning, as...

Employee Efficiency: 12 Tips to Increase Productivity

Employee Efficiency: 12 Tips to Increase Productivity

Disengaged Workers Generate Losses, Not Profits Labor costs are the number one expense for most businesses, so it’s important to make sure you’re getting the most bang for your buck. Disengaged workers cause massive losses in productivity – between $450 and $500 billion annually.You’ve Heard it a Thousand Times: Culture Affects Productivity Businesses that want their companies to prosper should focus their efforts on employee well-being and engagement to improve efficiency. It is also just as vital to look at ways to improve the overall company culture to help make everyone more productive.Looking to enhance the efficiency of your employees? Check out these tips you can implement today: 1. Consider allowing employees to work from home...

10 Onboarding Activities to Improve the Employee Experience. Number 6 Will Surprise You!

10 Onboarding Activities to Improve the Employee Experience. Number 6 Will Surprise You!

Day 1, new hire paperwork is archaic A solid employee onboarding process sets the tone for all of your new hires, making these employees feel welcome. They shouldn’t have to wait two weeks before getting a laptop or spend the first couple of days filling out a seemingly endless stream of paperwork. If that’s their experience, chances are high that they will likely form a less than favorable opinion of the company and might not be there for the long term. On the other hand, when your onboarding program is a great experience, your new top talent can jump right into their jobs and start making an immediate impact on the business. If you think your company has room for improvement, here are ten onboarding activities that you can implement to...

Executive Summary of the BUILD Web Summit

Executive Summary of the BUILD Web Summit

BUILD a Company No One Wants to Leave More than 10,000 HR professionals registered for Paycor’s two-day BUILD Web Summit! Industry experts offered insights on how to build a company no one wants to leave. If you missed the Summit, here’s a quick overview of each session. BUILD a Compelling Benefits Package In a hypercompetitive job market, the benefits you offer can help you recruit, engage and retain talent. Our speaker, Andrea Toben, says that building the right benefits package is one of the most important things you’ll do in the life of your business. Andrea advises companies to consider these non-traditional programs. Financial BenefitsFinancial and estate planning assistance Budgeting and cash-flow tracking tools Credit monitoring...