Defining your employer brand has never been more important. Today’s top performers require more than generic employer features and benefits, such as PTO and health insurance. Employees want core values that go further than the recruiting process. Now that you have to compete for talent, it’s time to think about how you’ll answer candidate questions regarding organizational responses to COVID, #BLM and major events that impact our population. It’s time to understand what truly differentiates you as an employer so you can attract and retain talent – and then deliver on what you’re selling them.
This presentation will provide insight for creating a strong employer brand and provide guidance for delivering a consistently positive experience to candidates and employees.
- By the end of this session, attendees will be able to:
- Determine their current employer brand and employee value proposition, based on employee feedback and competitive analysis
- Use the results to develop an action plan for communicating and delivering an employer brand that is honest and real
- Identify and correct opportunities for improvement in operational HR such as hiring, onboarding and performance management
- Define and align employer brand, corporate culture, and core values
- Use company core values to drive the candidate experience, and measure behavior and performance of your workforce
- Hold your workforce accountable to behaviors that align with the brand
Speaker: Catherine Mattice Zundel and Steven Bellach
The founder of Civility Partners, Catherine Mattice Zundel, MA, SPHR, SHRM-SCP, is a Strategic HR Consultant who assists organizations in building positive cultures through HR practices. Catherine is a widely recognized thought-leader in HR, and she is passionate about employers’ responsibility to create the opportunity and environment for employees to thrive.
Thursday, October 28
2 PM ET