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This webinar equips HR teams with a comprehensive, modern approach to benefits enrollment that addresses three critical challenges simultaneously: serving four generations with different priorities, applying behavioral science to improve decision quality, and maintaining engagement throughout the entire year, not just during open enrollment.

Attendees will learn how to

  • Design personalized benefits experiences that meet diverse workforce needs,

  • Leverage evidence-based nudges to guide employees toward better choices,

  • Build a year-round engagement calendar that increases utilization, reduces regret, and positions benefits as a strategic differentiator for talent.

Walk away with tools you can use to improve your open enrollment experience this year!

This session is eligible for HRCI & SHRM credit.

Speakers:

Paula Alexander
Paula Alexander

HR Business Advisor

Paula Alexander, MA, PHR, SHRM-CP is an HR Business Advisor at Clark Schaefer Strategic HR with 14+ years of HR consulting experience. Paula specializes in benefits administration, HR compliance, and helping organizations build people-focused practices that work in the real world.

2:00 pm ET, Tuesday, July 28, 2026
Patti Dunham
Patti Dunham

Director of Business Strategy and Quality

Patti Dunham, MBA, MA, SPHR, SHRM-SCP is the Director of Business Strategy and Quality at Clark Schaefer Strategic HR. With 30+ years of HR experience, Patti helps organizations ensure their total compensation and benefits programs support both compliance and employee retention.