Ask HR: How Can We Attract New Hires?
Ask HR: How Can We Attract New Hires?

Ask HR: How Can We Attract New Hires?

Just when you think you’ve heard it all, one of your employees stumps you with a question you haven’t heard before. The pros at the HR Support Center really have heard it all—at least, until tomorrow.

Here is a recent question and expert advice from HR On-Demand, one of the features available to HR Support Center subscribers.

Question: We are struggling to find new hires. We advertise locally and nationally on major job posting sites. And while we are having some success hiring through agencies, they charge high fees. What are we missing here? We offer a great insurance package, 401(k), profit sharing and competitive rates in one of the most popular cities in the U.S., yet we still have trouble finding good applicants. Any thoughts on the matter?

Answer from Rebecca, HR Pro: You’re not alone. A lot of companies are having trouble filling openings, especially for jobs with skills in high demand. The trick is standing out. I recommend really talking up your benefits, company culture, and perks.

Don’t be shy in your employment ads. Highlight your great insurance package, 401(k), profit sharing, and competitive salary! In fact, I recommend publicizing the salary range. A visible salary range will entice the applicants you want and deter those you don’t.

To really stand out, be sure to mention how great your company culture is. Share your specific values and explain the creative ways you bring them into your organization. Be creative with your employment ads. The look and feel of your ads should tell applicants what kind of company culture you have. So should your social media presence. Many of your prime candidates are using social media daily, and this is a cost-effective way to reach them.

Your best ambassadors, though, are your loyal, happy employees. Ask them to tell their contacts about the great organization they work for, and consider implementing a referral bonus.

If a lack of skilled candidates is the issue, you might consider filling out or expanding your entry level roles. Entry level employees are a great source for promotion into technical and skilled roles. If you don't have any entry level employees, considering creating new positions for a wider talent pipelines. Just remember that once employees are trained or have expanded their skills, they expect higher wages.

Rebecca has a diverse background in Human Resources and Training Management from the temporary staffing and insurance industries. She received her bachelor’s degree from LaRoche College and previously served in a variety of HR management positions.

_This Q&A content is taken straight from the experts at HR Support Center. Click here to learn more about HR Support Center and HR On-Demand; we’d also love the chance to explain in person

Want to learn more about how to create a development plan for those high-potential employees mentioned in this answer? Check out one of Paycor’s recent webinars on that topic.

More to Discover

Case Study: Urban Chestnut Brewing Company

Case Study: Urban Chestnut Brewing Company

A need for a complete HR, Scheduling, Onboarding and Payroll solution led Urban Chestnut Brewing Company to Paycor. “Employees can access all of their items easily—everyone’s using the mobile app. It’s easy to navigate. They log in and everything is right there. They can find their paystub or request time off. Managing benefits is streamlined and intuitive. The employees don’t have to email me their questions because they have what they need at their fingertips.” - Ashley Troutman, business and marketing operations Why Urban Chestnut Brewing left their payroll provider Urban Chestnut Brewing Company is known for its high-quality lagers and ales in its four locations throughout St. Louis. Pre-pandemic, the craft brewery and restaurant...

Talent Management: The 6 Steps from Start to Finish [Infographic]

Talent Management: The 6 Steps from Start to Finish [Infographic]

Whether you’re new to HR or a seasoned vet, understanding talent management—and everything it entails—is critical to recruit and retain top talent. So, let’s start with the basics before we dive deeper.You may be asking yourself: “What is talent management?” Well, from its most basic definition, it’s the strategy of getting the right talent in the right position and helping them grow in their roles. But as you may know, that’s easier said than done.To get talent management right, HR leaders need to understand the different stages of talent management and best-in-class strategies to recruit top talent and help employees grow. Develop a Careers Page 77% of all job seekers will go to your website looking for available positions (Zety)....

Webinar: October Virtual Summit - Predicting Post-Pandemic Recruiting Trends - 10/15 @11:30AM ET

Webinar: October Virtual Summit - Predicting Post-Pandemic Recruiting Trends - 10/15 @11:30AM ET

The business community and its workforce have undergone some major shifts this year, such as adjusting to remote work and becoming comfortable with social distancing measures in the workplace. Similarly, recruitment initiatives have expanded in some cases to support hiring without physically being onsite. This has resulted in some significant process changes. During this discussion, we will review • The pandemic’s impact on recruiting processes (what changed and what remained) • New recruiting trends to better outshine your competitors • The best recruiting technology to consider for the future and why you need it Don’t miss this session! Register now.Speaker: John Throckmorton John is the VP of Operations for strategic HR, inc. With an...

Sample Interview Questions for Sales Jobs [Downloadable]

Sample Interview Questions for Sales Jobs [Downloadable]

A successful sales team can be the driving force behind a business’s success—without quality sales personnel, you’ll forever be stuck in second gear. Sales isn’t easy—it takes creativity, positivity and resilience to keep making deals happen day after day and keep going even when knocked back. That’s why recruiting for sales positions means assessing an applicant’s character, not just their career history. To do this well, you need to craft great interview questions that don’t just let candidates list buzzwords—they make them prove they have what it takes to succeed. Download Interview Questions for Sales JobsFinding Sales Talent When hiring sales people, the first step is making sure they know what they are signing up for. They can’t...