Paycor Celebrates HR Professionals in New TV Spot
Paycor Acknowledgement TV commercial

Paycor Celebrates HR Professionals in New TV Spot

Inspired by the dedication and drive of HR professionals who strive to make a difference every day, Paycor launched a TV spot called “Acknowledgement” that tells the story of an HR recruiter. The ad aired for the first time on October 9, 2017, on HGTV.

Paycor is proud to provide a unified HCM platform for more than 30,000 clients nationwide. And every one of those clients inspire us. From the HR manager who champions onboarding to the HR recruiter on the hunt for top talent to business leaders of all stripes looking to improve employee engagement and learning. All of our clients are driven to achieve and to create the best environment for their employees to thrive. It’s their ambition that drives us to make HCM tools and technology that are better, smarter, and easier to use.

Since 1990, putting our clients first has fueled Paycor’s exponential growth, but after working with so many exceptional HR and business clients, and after seeing all the amazing things they do with our technology, we wanted to take this moment to celebrate their success.

The ad was created by St. Louis-based Rodgers Townsend and is directed by one of the industry’s rare female directors, Elle Ginter. The TV spot tells the story of one special HR recruiter and her journey over the years to become a beloved member of her growing team.

Paycor's Chief Marketing Officer Glenn Cross said it best: “While we know HR professionals don’t want to steal the spotlight, they do want to make a real difference in their companies, and we know we have the software, service and thought leadership to help them. But we want to stand for more than technological features and benefits; we want to stand for them.”

The :30 ad will run on national cable channels CNBC, CNN and HGTV. But why wait? Check it out below:

Visit Paycor's YouTube channel for more videos.

Plus, check out the Cincinnati Business Courier's article on the new ad.

More to Discover

EEO Compliance: Are You Prepared to File the Updated EEO-1 Report?

EEO Compliance: Are You Prepared to File the Updated EEO-1 Report?

On April 25, 2019 a federal judge announced a ruling that will require employers to collect 2018 employee pay data and hours worked by race, ethnicity and gender and submit it to the Equal Employment Opportunity Commission (EEOC) by September 30, 2019. On May 1, 2019, the EEOC decided that they will collect 2017 pay data in addition to the 2018 pay data that was previously announced. The EEOC is expected to open the portal for employers to submit 2017 and 2018 pay data beginning on July 15, 2019. Note: Employers are still required to submit component 1 of the EEO-1 form by May 31, 2019. What are the new EEO-1 reporting requirements? The current EEO-1 form requires company employment data to be categorized by race, ethnicity, gender and...

Head into “Year-Beginning” Ready for Success

While it’s most common for us to talk about 4th quarter as “year-end”, I like to think about this time as “year-beginning.” It’s a hectic season and most of us have to ensure we operationalize a strong finish, while forecasting and planning for the next 12 months. Yet, our clients often tell us that they have a hard time getting to planning and working strategically on their people practices. The emails keep coming. Hiring is still needed. And once again, here comes another open enrollment. How is Paycor helping you with this balance? A progress report from the last 3 months: New advancements available this quarter to help your processes Ability to preview Forms W-2: Administrators can now preview W-2s to ensure accuracy and reduce needs...

Paycor Wraps Up 4th Annual Holiday Market

Paycor Wraps Up 4th Annual Holiday Market

This month, Paycor hosted its 4th annual Holiday Market. Employees, from around Cincinnati, were invited to HQ for an afternoon of shopping, raffle prizes and tasty treats. The initiative for hosting the Holiday Market is simple. Our employees work hard year-round, and during the holiday season we feel as if we should reward their efforts. Not only is the event supposed to give associates a break during their busy day but it encourages departments to spend time with one another. In addition, we live to support our clients and love that we get a chance to showcase a handful of amazing people and local businesses. Some of the clients and local vendors included: City Scape Tiles The Candle Lab Bling Favorites Cincy Shirts Bengals Pro Shop...

We’re Thankful for Our Employees

We’re Thankful for Our Employees

During the holidays, families are overwhelmed with parties, travel plans and activities. And our Paycor associates are no exception. With all the craziness that goes on during Thanksgiving, people should be focused on spending time with family and friends, not worrying about expenses. Well, that’s what Paycor’s founder and CEO, Bob Coughlin, believes. This initiative is close to Bob’s heart and for more than 25 years he’s been handing out turkeys for employees to enjoy with their families. This year, through Bob’s support, nearly 900 turkeys were given to associates. From the top down our organization truly is inspired to do the right thing and support one another. He didn’t forget about our remote employees, our temps and contractors or...