SMB Leaders' Guide (And Template) to Coronavirus Communications
SMB Leaders' Guide (And Template) to Coronavirus Communications

SMB Leaders' Guide (And Template) to Coronavirus Communications

Tips to communicate to your employees and customers during a crisis

Whether it’s a natural disaster or a global pandemic, SMB leaders are on the frontlines of communication. During times of crisis, rumors spread and if we’re not careful, people have been known to panic. Let’s make sure that doesn’t happen.

In this article, we’ll talk about how to get communication right and keep employees and customers informed. Effective communication builds trust. It’s much more than a single PR statement or website alert.

Get Coronavirus Communications Template

Assemble a communications team

First, identify who will be part of the crisis comms. team. Hindsight is 20/20 of course, so if you have a plan in place, all the better. If not, your best bet is to consolidate decision making, starting now. For many SMBs, that team is going to be the CEO, CFO, HR and a PR or marketing lead.

Don’t share information you can’t verify

Time is of the essence, but don’t compromise the accuracy of your message. If you don’t have all the details, be transparent about what’s known and not known at the moment. Your employees, customers and stakeholders want to know that your team is monitoring the situation, referencing objective, credible sources, and translating local and national developments into an action plan for your business.

Communicate first with managers

Give your managers a heads up before you send out mass communications. That way, they’ll be informed, be on the same page, and be prepared to answer questions from their teams when those questions come—and they will come. On that note, it’s a good idea to encourage managers to have follow up team meetings after company-wide announcements or decisions are shared. Those team meetings can be helpful ways to give everyone a space to get their questions answered.

Company-wide communications should come from the same source

Crisis communications should originate from a single member of your executive team or senior leader. If possible, send your communications via videoconference or phone message, then follow up with an email that summarizes key points.

Don’t just rely on email

One communication channel is not enough. During the Boston Marathon bombings and subsequent lockdown of the Boston metro area, many businesses relied too much on email. Unfortunately, not all messages got through. Technical difficulties and human error resulted in not every employee making it on the “.Everyone” email list. With advances in technology, many employers are using Emergency Employee Notification Systems to send phone and SMS alerts to employees. If using this communication method, ensure employees’ contact information is updated in your HR system.

Download Coronavirus (COVID-19) Communications Template

In the wake of the Coronavirus outbreak, many HR and business leaders are facing a great deal of uncertainty. To help leaders manage this unprecedented public health event, Paycor is sharing a sample communication plan template that can be customized to your organization’s unique needs based on frequently asked questions like business travel, remote work, family needs, sick leave and potential office closures.

Access Template: COVID-19 Communication To Employees

More to Discover

Webinar: How Businesses Are Managing the New Reality of Work

Webinar: How Businesses Are Managing the New Reality of Work

COVID-19 changed the way we work and left a lot of unknowns about how to move forward. Recently, Paycor surveyed nearly 600 leaders of small and medium-sized businesses about their plans for 2020. Watch to learn the results of the survey and what approaches business leaders are taking to solve problems caused by the pandemic. Speaker: Matt BergantinoAs Director of Content, Matt leads a team of researchers, journalists and subject matter experts who are plugged into the news of the day, 24/7. Paycor's content team is dedicated to providing business insights that are so valuable, timely and easy-to-consume that people keep coming back for more.

Webinar: Paycor Virtual HR Platform Overview - 10/21 @3pm ET

Webinar: Paycor Virtual HR Platform Overview - 10/21 @3pm ET

Focus on what you do best. We’ll take care of the rest, behind the scenes.Over the years, Paycor has conducted hundreds of user groups, one-on-one interviews, and group discussions with HR leaders. One thing we discovered is that HR teams spend nearly 70% of their time on inefficient administrative tasks, some of which are still paper-based. To make a difference in your organization, your team needs to simplify and streamline HR, benefits administration and compliance so you can focus on what you do best.Join us as one of our solution experts walks through how Paycor’s HR solution can help you solve some of your biggest HR challenges.Speaker: John Redding John is the Senior Director of Deal Success and Pre-Sale Support for Paycor. He is...

[Infographic] Here’s How Businesses are Managing the New Reality of Work

[Infographic] Here’s How Businesses are Managing the New Reality of Work

Paycor surveyed nearly 600 leaders of small and medium-sized businesses about their plans for 2020. In this infographic, the HR and CFO leaders we surveyed describe the impact COVID-19 had on their business, including whether or not they received government funding.Share this Infographic On Your SitePlease include attribution to Paycor with this graphic.

[Infographic] How Manufacturers are Managing the New Reality of Work

[Infographic] How Manufacturers are Managing the New Reality of Work

Paycor asked manufacturing leaders about their plans for 2020. In this infographic, you’ll see how they had to adjust their workforce in response to COVID-19 and how many plan on hiring new employees in 2020.Share this Infographic On Your SitePlease include attribution to Paycor with this graphic.