More than half of small businesses don’t have websites.
Small business owners often struggle to determine what is most important for their company. One area more than half overlook is implementing a website to increase exposure and drive commerce. According to an infographic from SCORE, only 51% of small businesses have websites. Why? Some small business owners say they don’t have enough time, they think a website will cost too much or be too hard to develop, or they believe a website won’t create new or extra business. The reality is quite the contrary. Let’s discuss 5 reasons a website is vital to your small business.
1. Attract customers
An online presence allows your customers to learn more about you and what you can offer. In fact, customers expect your business to be online. According to a Google survey, 97% of consumers search online for products and services. With an increase in the number of smartphones, practically everyone is able to access the Internet on the go. If your potential customers can’t find you while they’re out running errands, you’re losing out on business and increasing awareness. Your business may as well be invisible.
2. Build credibility
Not having a website is like not having the name of your business on the building. It can cause your customers to doubt the credibility of your business. Many affordable options are available to help you develop an online presence, now is the time to show customers that they are important to you and you are committed to your business.
3. Provide immediate access to your brand
A website is available to customers 24/7, and you cannot predict when someone will be looking for more information on your products or services. Plus, a website allows customers to reach you even when you are not open for business. Include the pertinent information a customer will need to learn more about your company, such as a description of your products and services, directions to your location, customer reviews and hours of operation.
4. Combat the competition
The Internet has become the new Yellow Pages phone book. Customers are constantly searching online to compare prices and services. With the majority of your competitors online anytime, the longer you wait to create a website, the more business you could lose.
5. Get cheaper advertising
Newspaper, radio and television ads can be quite pricey, especially for a small business. A website can be a more manageable and inexpensive option. Brainstorm ways to use your website to create leads and sales opportunities by offering special coupons or incentives for following your company on various social media platforms. The more you can share on your business, the more success you will likely enjoy.
You don’t have to manage the complexities of your small business alone. Download our whitepaper, 4 Ways to Use Technology to Grow Your Business, and see why more than 28,000 organizations trust Paycor for intuitive HR and small business payroll solutions. Get in touch with us to see how we can help.
Related blog articles:
Small Business Barriers: Tackle Them with Technology
Fighting for Success: Solutions for Running a Small Business
What’s Wrong with Your Small Business Strategy?
Sources: The Advertiser, Business.com and Deluxe.com
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