5 Reasons Your Small Business Should Have a Website
5 Reasons Your Small Business Should Have a Website

5 Reasons Your Small Business Should Have a Website

More than half of small businesses don’t have websites.

Small business owners often struggle to determine what is most important for their company. One area more than half overlook is implementing a website to increase exposure and drive commerce. According to an infographic from SCORE, only 51% of small businesses have websites. Why? Some small business owners say they don’t have enough time, they think a website will cost too much or be too hard to develop, or they believe a website won’t create new or extra business. The reality is quite the contrary. Let’s discuss 5 reasons a website is vital to your small business.

1. Attract customers

An online presence allows your customers to learn more about you and what you can offer. In fact, customers expect your business to be online. According to a Google survey, 97% of consumers search online for products and services. With an increase in the number of smartphones, practically everyone is able to access the Internet on the go. If your potential customers can’t find you while they’re out running errands, you’re losing out on business and increasing awareness. Your business may as well be invisible.

2. Build credibility

Not having a website is like not having the name of your business on the building. It can cause your customers to doubt the credibility of your business. Many affordable options are available to help you develop an online presence, now is the time to show customers that they are important to you and you are committed to your business.

3. Provide immediate access to your brand

A website is available to customers 24/7, and you cannot predict when someone will be looking for more information on your products or services. Plus, a website allows customers to reach you even when you are not open for business. Include the pertinent information a customer will need to learn more about your company, such as a description of your products and services, directions to your location, customer reviews and hours of operation.

4. Combat the competition

The Internet has become the new Yellow Pages phone book. Customers are constantly searching online to compare prices and services. With the majority of your competitors online anytime, the longer you wait to create a website, the more business you could lose.

5. Get cheaper advertising

Newspaper, radio and television ads can be quite pricey, especially for a small business. A website can be a more manageable and inexpensive option. Brainstorm ways to use your website to create leads and sales opportunities by offering special coupons or incentives for following your company on various social media platforms. The more you can share on your business, the more success you will likely enjoy.

You don’t have to manage the complexities of your small business alone. Download our whitepaper, 4 Ways to Use Technology to Grow Your Business, and see why more than 28,000 organizations trust Paycor for intuitive HR and small business payroll solutions. Get in touch with us to see how we can help.


Related blog articles:
Small Business Barriers: Tackle Them with Technology
Fighting for Success: Solutions for Running a Small Business
What’s Wrong with Your Small Business Strategy?

Sources: The Advertiser, Business.com and Deluxe.com

More to Discover

Banker

Paycor + Regions Bank: A Homerun Partnership for the Birmingham Barons

Paycor + Regions Bank: A Homerun Partnership for the Birmingham Barons

Providing fans with an unforgettable experience is paramount for the Birmingham Barons. From sales and ticket takers to concessions and ballpark operations the entire Barons staff plays a vital role in making home games at Regions Field a can’t miss event for the community. And as preparation starts for opening day, hiring takes off. With nearly 700 seasonal employees hired each year, the Barons rely on Paycor to help automate manual HR processes like payroll, reporting and timekeeping.Check out this video to learn how Paycor has increased efficiency and streamlined HR operations for the Barons.

Broker

How to Help Your Clients Prove Their Value to the C-Suite

How to Help Your Clients Prove Their Value to the C-Suite

HR professionals are sitting on a goldmine of data, but they’re constantly fighting an uphill battle when it comes to proving their value to the C-suite. For starters, they aren’t data scientists and often lack the support, resources and budget needed to make sense of the data, let alone measure its financial impact.In 2015, 20% of business leaders trusted HR to use data to anticipate and help fill talent needs. By 2018, that number dropped to only 11%. The problem is twofold: some HR teams (especially if you are a solo practitioner) still spend too much time on transactional HR functions that should be automated. That doesn’t leave a lot of time for much else. Secondly, HR often doesn’t have the tools they need to access or interpret...

Webinar: Meet Paycor Analytics - The Next Generation People Analytics Platform

Webinar: Meet Paycor Analytics - The Next Generation People Analytics Platform

It’s here! Paycor Analytics, the next generation people analytics platform that will transform the way you manage your workforce, is now available. Paycor Analytics provides user-friendly insights to help you answer the right questions about your workforce by transforming complex data into trends, predictions and powerful benchmarking so you can make business critical decisions every day.Give us 15 minutes of your time and we’ll show how Paycor Analytics will change the way you answer important questions about your workforce.

HR

HR Metrics Cheat Sheet

HR Metrics Cheat Sheet

The answers to HR’s most pressing business problems—everything from troubleshooting a recruiting pipeline to predicting labor costs, overtime and turnover—are in their company’s HR, payroll, ATS and time systems. But HR professionals are constantly fighting an uphill battle. They aren’t data scientists and they often lack the support, resources and budget needed to make sense of the data, let alone measure its financial impact. The ONE THING high-performing HR teams do differently. Paycor reviewed proprietary data from nearly 3,000 customers and found that many standard HR and recruiting metrics are tactical, in that they track project management, or, at most, basic dollar-in, dollar-out cost analysis. The most successful HR teams map...