Mobile Apply a Must-Have for Employers
Talkin’ Bout a Mobile Revolution
Recruiting is now mobile. Don’t miss your calling with mobile apply!
Mobile revolution. I’m sure you’ve heard the term before. Tech pundits have been harping on the arrival of the mobile revolution like those annoying doomsday preppers who are always wrong. It seems that every year, there is some new trend that we are told will change the world, and every year, these predictions fall flat.
Despite reason for skepticism, however, the numbers surrounding mobile are quite convincing and by all indications the mobile day of reckoning is already upon us. This past year mobile search surpassed search on traditional desktops and by year's end, there will be 207.2 million smartphones users in the US (2 billion worldwide).
As a recruiter or hiring manager you may be thinking, “I get it, people are obsessed with their phones, but what does this have to do with me?” Surprisingly, the answer may be far more than you think!
Job Seekers at Forefront of Mobile Revolution
Based on reports from numerous outlets, job seekers are actually at the forefront of this mobile shift. Research carried out by both Glassdoor and Kelton found that 9 out of every 10 applicants use their smartphones during their job search, totalling 1 billion mobile job searches each month by Americans. Furthermore, Indeed issued a report finding that 70% of the clicks from Millennials and Gen Xers on their site come from mobile devices, with Baby Boomers not far behind at 50%.
Mobile Candidates Take on More Complex Application Tasks
From these findings, it is clear that smartphones have already become an instrumental part of the job search for most candidates. Ok, so candidates use their smartphones to search for jobs...big deal. How about for activities such as uploading a resume or actually filling out and submitting a job application? There is no way applicants intend to use their mobile devices for these more complex application tasks, right? Actually, candidates do wish to complete such tasks on their smartphones, and they may be even more eager to do so than you think. According to reports issued by Pew:
* 50% of smartphone job seekers have used their smartphone to fill out an online job application.
* 23% of smartphone job seekers have used their smartphone to create a resume or cover letter.
Even beyond these early adopters, it appears that the vast majority of all job seekers are interested in deeper mobile apply capabilities. In an article by recruiting industry thought leader Tim Sackett, he preaches on the importance of a more advanced mobile apply offering, citing additional Pew research that found:
* 70% of applicants want to apply for jobs directly from their mobile device.
* 55% of candidates want to upload their resume to a career site from their mobile device.
So Why Are Mobile Apply Rates Low?
From these findings, one has to ask the question, “If all of these mobile job seekers want to apply directly from their smartphones, why do they so often switch to a desktop computer to complete an application?” 90% of job seekers are using their smartphones in the job search, so why aren’t mobile apply rates higher? These are great questions that really bring us to the root of the mobile apply problem.
Cumbersome mobile apply offerings lead to low candidate conversion rates.
Simply put, applying to most jobs on a smartphone SUCKS! According to Glassdoor, “1 in 2 job seekers believe it is difficult to apply to jobs on a mobile device.” Think back in your own experience. Based on the statistics, chances are you have searched for job opportunities on your smartphone and even greater chances are that the candidate experience wasn’t good. I can speak to this personally.
A Letter from a Recent Job Seeker
Having transitioned jobs a month ago, my own candidate experience is still fresh in my mind. Being employed while I carried out my job search, the best time for me to hunt for jobs was on the train to and from work. Of course, being on the move, with limited space, I used my mobile device to do this. This was great because in a way, it allowed me to be productive with my commute.
Unfortunately, very few of the enticing job opportunities that I found through my mobile search were optimized for mobile apply. In fact, the application process was nearly always so cumbersome on my smartphone, that I was forced to switch over to my laptop to actually apply. This meant spending all train ride compiling a list of job opportunities on my smartphone that I intended to apply to. Then when I got home, I would sit down at my computer, hoping to remember all of those jobs I had identified, research for them and then apply. This was a huge duplication of my efforts and an incredibly inefficient use of my time. Furthermore, I simply forgot to apply to many of the jobs that I had intended to because of the time and complexity involved in the crossover from my mobile device.
Candidates Want to Apply from Their Mobile Devices
The reality is, I (and most candidates) want, and would even be excited to apply directly to jobs from a smartphone. However, the overwhelming majority of career pages and applications are not optimized for mobile. This makes for a burdensome apply process that leads to poor mobile candidate conversion rates. Currently, only 1.5% of mobile candidates click through a job posting, in comparison with 8% of desktop candidates. These statistics scream of a poor candidate experience.
Optimizing for Mobile Will Improve Your Candidate Experience and Increase Conversion Rates
Previously, we have discussed how a poor candidate experience correlates directly to high candidate drop-off rates. Job seekers want a simple and transparent application process. As more and more candidates utilize smartphones in their job search, it is essential that your careers page and application are optimized for mobile use.
Contact Newton to Optimize Your Mobile Apply Offering
Newton offers a fully responsive Applicant Tracking software platform to build your career pages and applications. This means mobile, tablet, desktop, you name it—the candidate experience will always be seamless.
Contact us to learn more about how you can optimize your mobile apply offering with Newton today!
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