Stand Out from the Pack: Tips to Help Your Small Business Thrive
Stand Out from the Pack: Tips to Help Your Small Business Thrive

Stand Out from the Pack: Tips to Help Your Small Business Thrive

Life as a small business owner or entrepreneur is all at once thrilling and stressful, full of new challenges and expectations. With three months under your belt in the new year, now is the perfect time to take a look at what worked in the past, and what improvements can be made for the future. Success can hinge on the ability to adjust and evaluate, so take a look at these tips that can help your small business flourish throughout 2017 and beyond.

Step Up Your Online Presence – A strong digital footprint is essential for businesses of any size, but small businesses especially need to make sure they’re getting the most out of an online presence. Your website and social media game needs to be strong, with clear brand communication and persuasive content. Target posts and tweets to make sure you know your online audience; you don’t have to be everywhere, just where you know they’ll be. And make sure your SEO strategy casts a wide net, as accessibility leads to higher exposure.

Connecting Customers – More and more, customers don’t want to feel like they’re being sold something; they’d rather be connected to something instead. The connection economy rewards value in building relationships rather than transactions. Look to examples like Uber and Facebook as companies that connect consumer to desired content. Facebook is the largest media company in the world, yet they create no content. Uber, the largest “taxi” company, own no vehicles. Connectivity as a business concept will only grow in the years to come, and it’s up to small business owners to take advantage of the opportunities this business model brings.

Be Smart Data-Driven – A growing trend in business is the urge to become data-driven. While the concept has some merit, make sure company decisions are being made by you and not inflexible data analytics. There’s nothing wrong with data-born insights advising the choices you make, but small businesses need to also rely on their best piece of insight – the knowledge and opinions of the trusted personnel that got you this far in business. Let big data inform you, not overrun you.

Customize – One-size-fits-all is becoming an outdated approach in business, and small businesses should integrate specialization into their model. Focusing on smaller, specific audiences will lead to success in customer engagement, as this approach fosters personal attention and a better chance of brand evangelizing by a loyal base.

Paycor is a small business owner and entrepreneur's best friend. Check out some of our other articles for business owners, or take a look at our entrepreneur's guide to using technology to take your small business strategy to the next level. As always, if you have questions, contact us and learn how we can help.

Source: TechCrunch

More to Discover

Webinar: My Supervisors Need Training - Where Do I Start? - 11/25 @11AM ET

Webinar: My Supervisors Need Training - Where Do I Start? - 11/25 @11AM ET

This session is approved for (1) HRCI & (1) SHRM CreditWhen an individual is promoted to a supervisory role, appropriate training is often limited by the time, resources and budget on hand. It’s not unusual to find managers who have been in the role for ten, fifteen or even twenty years with no formal supervisory training. Training is often “on-the-job” – otherwise known as trial by fire. In order to have strong, effective supervisors, it is worth the investment of time and resources to provide proper training.In this session, you will learn: - Essential elements of an effective supervisor training program - How to assist supervisors in implementing what they have learned (and how to follow up with them) - How to provide proper and...

Webinar: Manufacturing & Construction Industry Spotlight: Ask an HR Expert - 11/19 @11AM ET

Webinar: Manufacturing & Construction Industry Spotlight: Ask an HR Expert - 11/19 @11AM ET

Let your voice be heard as we’re providing an hour with leading Manufacturing expert John Thurmond to answer your most pressing HR questions as they relate to the unique challenges in manufacturing.If we use your question on our webinar, we will send you a $25 Uber Eats gift card as a thank you.This is a great opportunity for you to get complimentary HR expertise for your organization.Simply register for our webinar and email your question to webinars@paycor.comSpeaker: Jon ThurmondThursday, November 19 11Am ET

Webinar: Gratitude Webinar Series: Creating a Culture of Gratitude in the Workplace - 11/17 @2pm ET

Webinar: Gratitude Webinar Series: Creating a Culture of Gratitude in the Workplace - 11/17 @2pm ET

November is National Gratitude Month! To celebrate, we're hosting a webinar to highlighting strategic ways to create a positive work environment and show gratitude for employees.Join us to learn: • The true definition of gratitude • Ways to build a positive team culture. • Tips to overcome negativity • Incentive programs for employees • Employee reward and recognition ideasDon't miss this webinar! Register today.Speaker: Melissa Dern Melissa is a HR Service Solutions Lead with Strategic HR Inc. Melissa is a dynamic HR Generalist with 20 years of experience. Melissa brings a wealth of expertise as an HR Generalist with a diverse background in recruiting, staffing operations, management and sales. Tuesday, November 17 2pm ET

Webinar: Why You Need an Employee Handbook - 11/12 @2pm ET

Webinar: Why You Need an Employee Handbook - 11/12 @2pm ET

To protect your organization from costly lawsuits, you need to develop an employee handbook. Join Kara Govro, attorney and HR expert, as she discusses the key benefits of an employee handbook and why it may be your organization’s single most important document. In this webinar you’ll learn: • Key purposes of an employee handbook • What it does and does not do • Critical policies to include in your handbook • Language and policies to avoid Register now! Speaker: Kara Govro Kara Govro is a Senior Legal Editor for Mammoth HR and been with Mammoth HR for over 5 years. **Thursday, November 12 2pm ET