5 Recruiting Trends to Follow in 2020
5 Recruiting Trends to Follow in 2020

5 Recruiting Trends to Follow in 2020

Recruiting is becoming more competitive than ever. We’ve all heard it: unemployment is at historic lows, voluntary turnover is at an all-time high and the gig economy is replacing traditional employees.

To find and attract top talent, employers are experimenting with recruiting methods and developing a proactive approach to hiring.

Here’s a breakdown of 5 popular recruitment trends HR teams should follow.

  1. Recruitment Marketing
  2. Let’s start with a quick definition. Recruitment marketing is the strategic and tactical implementations that allow a company to find, attract and engage job seekers, encouraging more qualified candidates.

    HR leaders often mistake recruitment marketing as top of funnel activity, but in reality, it’s pre-funnel. Whether you’re a hiring manager or recruiter, it’s important to think big and attract as many potential candidates to your careers page as possible.

    During a candidate’s journey, recruitment marketing typically falls under:


    • Awareness: creating brand recognition so candidates know who you are and more importantly, what you do.
    • Interest: once you’ve grabbed a candidate’s attention, they’ll want to do research. In this phase, they will read blog post, news stories and even Glassdoor reviews to gauge whether you’re a good fit FOR them.
    • Consideration: at this point, a candidate is trying to determine whether they’ll apply. With the right recruitment marketing strategy, you can help guide their decision.

  3. Talent Pipeline Strategies
  4. When an employee leaves and a position is opened, what do you do? For many HR professionals their search for a new hire begins. But that’s the problem. Employers need to proactively recruit to quickly identify top talent and avoid “bad hires”. A talent pipeline can consist of many potential hires, including candidates you’ve interviewed for other positions, employee referrals, previous interns/co-op students and more.
    A well-structured pipeline can:

    Pipelines ensures you always have access to a network of top talent, making the recruiting process easier and faster while achieving better results.

  5. Social Recruiting
  6. Using social media to find, attract and hire talent is more popular than ever. According to Glassdoor, 79% of job applicants use social media during their job search. As a pillar of recruitment marketing, this method enables organizations to not only extend their reach, but also get in front of their ideal candidates.
    What are the benefits of social recruiting?

    • Reach passive candidates
    • Get more referrals
    • Boast your company culture
    • Establish personal connections with candidates
    Finding talent through social media is very cost-effective, making it a top recruiting trend for many HR professionals.

  7. Boomerang Hires
  8. Believe it or not, best hires can be former employees. They know the business, they understand expectations and they’ll hit the ground running. That’s why 76% of HR professionals say they actively consider boomerang hires.

    Why should you consider this trend?

    Because with boomerang hires:

    • There are no surprises
    • You can reduce cost and time-to-hire
    • And get potential competitive intelligence
    To maintain communication with ex top talent, consider developing alumni networks.

  9. Internal Movement
  10. Unlike boomerang hires, internal movements are when an employee moves departments within their current organization. Traditionally, this can be a great opportunity for associates to develop skills, boost their visibility and expand their network. It’s a great opportunity for recruiters too! For starters, it reduces training costs. By leveraging existing employees, there’s no need to get them up-to-date with the industry or company culture.

    Internal movement is also a great way to cut down employee turnover. When you match internal candidates with positions that fit their passions and skill sets, you may just get employees to stay for the long haul.

    Looking for more thought leadership? Check out Paycor’s On Demand HR Webinars page. These complimentary HR webinars are hosted by HR and finance experts to guide you through current trends and best practices on how to manage your business better.


    recruitment software

More to Discover

Common Types of Work Shifts

Common Types of Work Shifts

The song might say working 9 to 5, but business owners know that the reality can be very different—in many industries, coverage is required around the clock. The solution is shift work: employees working at different times throughout the day (and night).Seem obvious, right? It can be, but if you’re new to HR the terms used to describe common shifts can be confusing. And when it comes to scheduling shift work, keeping everyone happy can be challenging even for seasoned experts.Here’s a refresher on common types of work shift and some key tips on how to improve shift work scheduling. Common Types of Work Shift First Shift The hours for a first shift, sometimes known as the day shift, are usually pretty close to what you’d expect for the “...

[Infographic] COVID & the Future of Work: Insights from Paycor’s C-Suite

[Infographic] COVID & the Future of Work: Insights from Paycor’s C-Suite

How will COVID impact the short and long-term future for HR & business leaders? In this infographic, our C-suite provide advice for recruiting, managing their workforce, optimizing benefits and fostering employee experiences in 2020 and beyond. Download the Infographic Here.Share This Infographic On Your SitePlease include attribution to Paycor with this graphic.

Webinar: How Paycor is Transforming Implementation and Offering an Unrivaled Experience for Your Clients

Webinar: How Paycor is Transforming Implementation and Offering an Unrivaled Experience for Your Clients

Implementing HR software is one of the most important decisions any business leader can make, yet 70% fail because they aren’t tailored to a business’s specific needs. Paycor is different. We know you rely on us to take care of your clients and show them the same trust, care and expertise that you provide them every day. That's why we are excited to announce a new implementation experience for your clients that separates Paycor from other providers. Register for this webinar and hear from Katherine Diersing, Paycor's Senior Director of Implementation, on the new program designed to give your clients an unrivaled implementation experience. Speakers: Katherine Diersing, Sr. Director, Implementation Ashley Bodenhausen, Sr. Manager, Broker...

Paycor Partner Focus: COVID 19 & the Future of Work - 9/10/20 @10am ET

Paycor Partner Focus: COVID 19 & the Future of Work - 9/10/20 @10am ET

Speaker: Henry LinkThursday, September 10, 2020 10am ET