Attract Top Candidates: Tips to Creating an Effective Job Description

Hiring elite talent is your objective, but you often find yourself sifting through stacks of applications, unable to locate the perfect candidate. With an increased competitive job market, your company does not want to lose out on talented individuals. One way to attract attention to your brand is by creating enticing job descriptions that highlight the benefits of working for your company. Don’t let top talent stray! Read these tips and attract the brightest minds for your organization.

Create a Compelling Intro. You are most likely looking for a dynamic and engaging personality, so provide the appropriate introduction about the open position. Drive interest in your organization and appeal to candidates by grabbing their attention. Start with a targeted question or statement that introduces the position and the type of person you are looking to hire, and don’t fear being bold. This is also the opportunity to describe your company culture and what makes working for you unique.

Be Concise. No one wants to read endless amounts of verbiage. Keep the description to one page and stick to content that’s relevant. Avoid lengthy wording that could lose candidates’ attention. A bulleted list is an easy way for candidates to identify your expectations. With increased use of mobile phones, the more a candidate has to scroll to read text, the more likely they are to lose interest in the position and your company.

Set Clear Expectations for the Position. After reading the description, candidates should not be confused about their responsibilities or wonder what they will be doing at your company. Be sure to identify the qualifications, responsibilities, and expectations of the role so the candidate knows whether they’re truly qualified. This will help weed out unqualified candidates before the interview process so you can focus your search for the most suitable applicants. Setting clear expectations will eliminate an employee coming back to you in the future and expressing that their current duties were not part of the original description. A great way to eliminate this issue is to include the description “duties as assigned” in case other responsibilities are added in the future.

The more you strategize with your hiring manager to determine the ideal candidate, the easier your search will likely be. If you feel your company needs to evaluate its messaging and culture to attract top talent, seek input from your employees and research what other companies offer to attract and retain employees. Read more best practices to attract the best of the best, and explore how Paycor’s Applicant Tracking Solution can drive the best hiring decisions for your organization’s needs.